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Developing up in Harbin in northern China, Li remembers White Rabbit as getting carefully connected with festivities in China — an expensive present for kids like a Specific reward. But what evokes Li by far the most could be the model’s evolving small business philosophy.
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At first, the candies experienced a picture of Mickey Mouse on their wrappers — ideal for desirable to small children. But as Chinese national satisfaction soared and it grew to become a lot less modern to make use of Western photos, the corporate rebranded and set a cartoon rabbit on the packaging rather.
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In this post, we'll hop down memory lane To find out more about White Rabbit Candy's prosperous historical past, its enduring international popularity, And exactly how it's inspired The Wee Bean's line of pleasant, eco-pleasant apparel and items for children.
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But the corporate by itself doesn’t often check out these things inside a good light. There’s frequently a gray space wherein providers or designers build products and solutions influenced because of the famed model but with no its endorsement.
“We hope when customers wander in to the space, they're not only impressed via the creative installations, but may also experience the spirit on the brand,” claims Li.
But what genuinely sets White Rabbit Candy apart is its legendary packaging. Just about every candy is wrapped in the printed waxed paper that functions a charming white rabbit. At the time opened, there is an additional skinny layer of rice paper wrapping up the sweet goodness. And also the better part? This wrapper is totally edible!
Together with the Wee Bean's White Rabbit Candy-encouraged collection, you'll be able to introduce your son or daughter to this legendary candy's history by way of snug, organic, and eco-pleasant attire and décor that cater to small children with delicate skin and eczema.
The model’s contemporary id is reflected during the decor of its 1st long term flagship retail store, which also sells White Rabbit-themed products like hand lotions, apparel and umbrellas.